The pace of change is accelerated by digital enablement, and we’re seeing a correlation from the rate of digitisation of a company’s data flows to the growth rate of those businesses. The degree to which companies digitally enable their organisation becomes an exponential growth factor in their ability to expand.

In the book “Exponential Organisations”, author Salim Ismail reviews organisations that scale many times the rate of typical organisations in their sector. The focus is on the exponentially growing companies that appear to be growing at the same rate as technology, according to Moore’s law, doubling year on year.

Moore’s law refers to an observation made by Intel co-founder Gordon Moore in 1965. He noticed that the number of transistors per square inch on integrated circuits (ie the storage capacity) had doubled every year since their invention.

The Double Down effect

Salim refers to it as the Double Down effect: He notes that “futurist Ray Kurzweil has been studying this growth phenomenon for 30 years and has four signature observations: 

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